Warner Bros. Entertainment Inc.  has created DC Entertainment Inc., a new company founded to fully realize the power and value of the DC Comics brand and characters across all media and platforms, to be run by Diane Nelson.

DC Entertainment, a separate division of WBEI, will be charged with strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses.DC Entertainment, which will work with each of the Warner Bros. divisions, will also tap into the tremendous expertise the Studio has in building and sustaining franchises and prioritize DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products.The DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry.

Paul Levitz, who has served as President & Publisher of DC Comics since 2002, will segue from that role to return to his roots as a writer for DC and become a contributing editor and overall consultant to DCE.This transition will take place as expeditiously as possible without disrupting DC’s business operations.

“After so many roles at DC, it’s exciting to look forward to focusing on my writing and being able to remain a part of the company I love as it grows into its next stage,” said Levitz. “It’s a new golden age for comics and DC’s great characters, and I hope my new position will allow me to contribute to that magic time.”

Read the official press release.

I don’t see a bad side to Warner Brothers finally giving DC the respect and attention it deserves. Warner Brothers has owned DC Comics since 1969…it is about time they finally give the DCU the respect and attention it deserves! I have heard some people expression hesitation over the news, but I really don’t see a bad side to it, now we will get better merchandise (more women’s tees please!), and hopefully this will mean better movies based on DC characters…because Marvel has been kicking DC’s butt in that department for far too long.

Do I even have to say what the reasoning behind me using Adam Hugh’s “The Real Power of The DC Universe” as the image for this post was? A WOMAN IS IN CHARGE OF  DC ENTERTAINMENT!!